Mobile affiliate marketing is a growing sector as Smartphone adoption skyrockets. According to eMarketer, the number of Smartphone users worldwide is to surpass two billion in 2016, a jump of over 12% from 2015. In addition, 93% of US Smartphone users and 90% of tablet users will download and install at least one app in 2015.
Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer. In 2015, total worldwide ad spending reached $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.
Spending on paid media worldwide is expected to climb 5.7% in 2015, propelled by increased investments in digital advertising. As digital changes the way people access and consume media, it is also driving advertiser optimism and ad budget growth. Global digital ad expenditures will jump 18.0% in 2015 to reach $170.17 billion, or 29.9% of the total advertising market.
The outlook for the global ad spending through 2019 remains optimistic, with advertisers gaining confidence as stability returns to most major economies. Worldwide ad spending will reach $719.20 billion by the end of 2019. However, the pace of growth will vary widely across regions—with Western Europe seeing the slowest growth and Latin America experiencing the fastest, based on a variety of factors, including economic growth and the level of digital media maturity.