Looking at the demand of tricycle, Various Autos come up with the concept of making Keke Marwa Services available through on-demand delivery. Most of us want the convenience and effectiveness of easy taxi etc. It may still not be economical for many people.
The users will now have just to download the app on their smart-phones, register and can hail a Keke Marwa to their location at any point in time. The customers will be able to book a 3-wheeler Keke Marwa whenever and wherever required and from any location throughout the city just with a tap on their mobile phones. The idea is to cater to the travelling needs of the people throughout the city as and when required. The Keke Marwa will be acquired in sufficient number to cover all the possible areas throughout the city. The targeted segment of the customers is the middle-class people & people below that. The point is to make the travel affordable, accessible, reliable, securable and comfortable.
Over the years, it has been observed that an average Nigeria spends up to 60% to 70% of his/her income on transport. The reason is not farfetched. If you look at Lagos for instance, most of the people that are low-income earners are the people that live the farthest from the city center.
One of the reasons for growth is the increasing population of Lagos. Many people don’t have cars but have enough money to move with buses, but at times buses neither are available nor go through their routes and so tricycles are the closest option. The growing population of Lagos is helping Keke Marwa operators make money since they now get a variety of customers such as from the parks or charter service.