Are you planning to initiate a membership card business especially designed for the diners and restaurants? If you are wondering about its market viability, then please check out a sample analysis on the same industry and then connect with us.
The increase in dining out culture has affected the pockets of the diners drastically. It has led them to a situation where they have to continuously search for any offers or discounts on the food before making any outing plan.
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During our analysis, we found that currently, the Indian food market is worth Rs. 3, 09,110 crores in all and is expected to reach Rs. 4, 98,130 crores by 2021. However, the share of restaurants (organized) and chains such as Domino’s, Cafe Coffee Day, McDonald’s, and Barbeque Nation will go up over the next five years, the share of the unorganized sector will decline.
Dining out has become much more popular these days. The 2013 survey on the dining out culture in India revealed that 34% of the people eat out two to three times a week, while 27% eat once a week. About 11% eat three or more times a week, 12% eat once a month, 3% eat on special occasions, while 12% love to eat daily at a restaurant.
The Membership card is not only helpful to its members by making the dining out more comfortable and affordable, but is also a massive supporting shoulder for the food joint merchants. The Membership card allows its members to avail a flat discount on the restaurant of their choice along with providing the consistent and regular business to its associated restaurants.