“Your brand is the single most important investment you can make in your business.”
In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you’re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used, and they remember being satisfied with it, then they are more likely to choose that product or service again. Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.
Who wouldn’t want these advantages? The question is, how do you build a leading brand? That’s where branding components come into play.
Start with a brand image or logo: Logos are a critical aspect of business marketing. As the company’s first graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any business’s overall marketing strategy.
“A logo is business as your face is to you.”
Here, are some of the importances of logos.
- Your logo creates your image.
- Your logo solidifies consumer loyalty.
- Your logo is the most powerful marketing tool.
Business Cards: A business card is a road map to opportunity, and it can also be considered one of the most valuable marketing tools. With it, you are giving your contact information to potential clients or existing customers to make them loyal. For the business card to do its desired job, it must be professional, attractive and memorable. It could lead you to a great business partnership, or directly help your business make money.
Produce a signature quality video: Increasingly, people don’t read; they watch. For the cost of an impressive brochure, you can create a memorable signature video that tells the story of your firm and positions you as a leading brand. Video can provide a significant boost to your business. It can show real-world applications, and it can convey many messages in a short period. Explore the possibilities. Know what you are getting into and prepare for it accordingly.
Develop a must read industry blog: Blogging has come a long way since its first appearance in the late 1990’s. Blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. Today it has grown into a platform used by millions, everyone from individuals to businesses. The simplicity of a blog makes it easy for anyone to launch a blog and become a self-proclaimed “expert.”
Infographics: Infographics are a bright and colorful way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building and thought leadership.
Social Focus: Social media (like Facebook, Twitter, and LinkedIn) is becoming powerful networks with tremendous opportunities to grow your live audience and get more eyeballs on your content. Don’t let those opportunities slip through the cracks. Take a few minutes each day to keep tabs on your notifications. Make a special effort to engage with people who like your content. If they took the time to read or comment on your article, you owe them a response.
Brochures: When it comes to your company, it’s not enough to exist solely online. (Even e-bay appears in print). You have to be offline too. Brochures are one of several print options companies can use as part of business or product promotion. A well-designed brochure is very much a collectible item, not only for its captivating visual effects but loads of product-specific information featured in it. This tool is especially valuable and useful for small businesses.
Flyers: Flyer marketing is practiced from old times and is still one of the most favorable methods of marketing. Besides making people aware, they also drive the people towards your business.
Flyers are not only to advertise business or products, but you can also use them to communicate information and details about special events and occasions. These are used by people to provide details about personal and business events like date, time; purpose and venue of the event, etc. flyers are great to promote events and also to invite peoples on events.
Posters: Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Advertising through posters can give your company that added the edge over your closest competitor. Creatively designed posters are great tools to pump up desire among potential customers. Posters must bear a high emotional quotient to connect instantly with the onlookers.
Thanks your customers: It is much easier to get a current customer to become a repeat customer than to bring new people through the doors. Think about a creative way that you can express your thanks to each client while promoting your overall image and brand.
Final Thoughts: The best branding is built on a strong idea; an idea that you and your team can hold on to, can commit to, and can deliver. Your brand needs to permeate your entire organization. When your team is clear on the name and can deliver on the promise of the brand, you will see great fruit while building brand loyalty among your customer base.
If you need assistance with your business, from creating your initial idle strategy to the visual identity elements, contact us for consultation. We’d love to help you identify and proclaim your story!
“Your brand is not what you say it is; it’s what they say it is.”